Client:
SPEC WORK

Services Provided:
Art Direction, Logo Design

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Moab Utah is the quintessential 4 Wheel Drive off-road course in the U.S. attracting thousands of enthusiasts annually. Returning home with a momento from this rite-of-passage in the red rock country, is part of the Moab experience.

I designed this T-shirt logo to capture the essence of the off-road experience, without beating the viewer over the head with yet another image of a 4WD monster truck.



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